We bought this at Daiso (Japanese equivalent of a dollar store) to help with grocery shopping. I was instantly attracted to the color and strange English phrase.
It started as a joke but has evolved into an expression of frustration or a tasteful substitute for vulgar phrases. For example...
Staci: A package of strawberries is 500 yen.
Daniel: Sweet my life!
Staci: There is so much traffic!
Daniel: Sweet my life!
Feel free to use it but you will maybe, but most definitely will seem strange.